The State of Year-End Multichannel Fundraising

How 119 organizations are Engaging with Donors During the End of Year Campaign

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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The year-end season accounts for roughly 35% of a nonprofit's online revenue for the year.

And with so much revenue at stake, you would assume the fundraisers and marketers use every tool at their disposal to connect with donors and increase donations.

A recent analysis, however, of 119 nonprofit organizations paints a different picture. In fact, 65% of nonprofits did not use a multi-channel strategy to win over donors during the year-end season.

Moreover, many organizations put in zero effort to cultivate their donors during this critical season.

And in this brand new research study conducted in partnership between Virtuous and NextAfter, you’ll see exactly how nonprofits communicate with, cultivate, and appeal to both online and offline donors during the year-end season.

What you'll get in the free year-end multichannel fundraising research study

In the new State of Year-End Multichannel Fundraising study, you’ll get critical answers to questions like:

  • How do nonprofits communicate with online and offline donors differently during the end of the year?
  • What do organizations prioritize first: Giving Tuesday or December 31st?
  • What’s the balance of appeals versus donor cultivation during year-end?
  • And what kinds of strategies can improve my year-end communications?

Get your free copy of The State of Year-End Multichannel Fundraising.

See how your organization's year-end multichannel fundraising compares to 119 others, and discover new strategies to help engage supporters and grow revenue by requesting the free report using the form below.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.


About Virtuous

At Virtuous, we are committed to helping charities reimagine generosity. We believe that charitable giving is about personal connections, not sales transactions. Generosity is driven by our passions and relationships – and givers want to feel like they are part of a movement bigger than themselves.