The State of Multi-Channel Donor Communications

How 119 organizations are using online and offline channels to engage new donors

About NextAfter   

NextAfter is an online fundraising research lab and consultancy that works alongside nonprofits to develop research as to why their donors give and put those learnings into practice to help them reach more people, acquire more donors, and generate more dollars to fund their world-changing work. 

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The data shows that multi-channel giving – when a donor gives both online and offline – is the best way to maintain and grow revenue.

But what exactly are nonprofits doing in their marketing to truly be multi-channel?

This is the question we set out to answer in an ambitious study – in partnership with Virtuous – by donating to 119 nonprofits and analyzing their:

  • Online giving experience
  • Email communication to new donors
  • Direct mail communication to new donors
  • Follow-up phone calls and SMS strategies
  • and much more

What you'll get in the free multi-channel research study

In the report, you’ll discover everything we learned from these 119 organizations and see data to answer key questions like:

  • How do organizations use direct mail for online donors?
  • How do organizations use email to cultivate offline donors?
  • What are the best ways to use multichannel communication to engage supports and grow revenue?
  • And much more.

You’ll also see real examples of online and offline donor communications and get access to experiments and resources to help you improve your online fundraising.

Get your free copy of the multi-channel study when it's released in October.

See how your organization's multi-channel donor communications compare to 119 others, and discover new strategies to help engage supporters and grow revenue by requesting the free report using the form below.

What fundraisers say about NextAfter research:

"What I like about your materials is that you really understand development and how it works and the importance of the relationship and getting the most out of every encounter."

- Margaret, Layne Consulting

"Honestly- no other organization nails the everyday issues/tips/experiences of the fundraising shop like NextAfter. I really, really appreciate the work that goes into your findings as it is SO helpful for us in the digital fundraising field. Keep up the great work!"

- Anna, Lakehead University

 other fundraisers have also downloaded and trust NextAfter research studies.

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About Virtuous

At Virtuous, we are committed to helping charities reimagine generosity. We believe that charitable giving is about personal connections, not sales transactions. Generosity is driven by our passions and relationships – and givers want to feel like they are part of a movement bigger than themselves.